AMG Cars LTD
Last updated: February 2026
AMG Cars LTD (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly in accordance with the UK Data Protection Act 2018 and the UK GDPR. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, services, or make bookings.
By using our website or booking our services, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information:
1.1 Contact Information:
- Name, email address, phone number, and billing address when you make a booking or contact us.
1.2 Booking Information:
- Pick-up and drop-off locations, dates and times, flight or travel details, number of passengers, and vehicle preferences.
1.3 Payment Information:
- Payment card details, transaction history, and billing information.
Note: Payment processing is handled securely through third-party providers, and we do not store full card numbers.
1.4 Website Usage Information:
- IP address, device type, browser type, pages visited, and time spent on the website through cookies and analytics tools.
1.5 Special Requests:
- Information you provide for special requirements, accessibility needs, or VIP services.
2. How We Use Your Information?
We use your personal data to:
- Provide and manage our private hire, chauffeur, and airport transfer services.
- Process bookings, payments, and cancellations efficiently.
- Communicate with you about your bookings, confirmations, updates, or special offers (where consent has been given).
- Improve and personalise our services and website user experience.
- Ensure compliance with legal obligations, including insurance, safety, and record-keeping.
- Prevent fraud and protect our business, customers, and staff.
- Send marketing communications if you have opted in.
We will not use your personal data for unrelated purposes without your consent.
3. How We Share Your Information?
We may share your information with:
- Service providers: Payment processors, IT systems, email platforms, and website hosting providers to facilitate bookings and communications.
- Third-party transport partners: If necessary to fulfil your booking.
- Regulatory and legal authorities: When required by law, for example in connection with insurance claims or law enforcement requests.
- Marketing partners: Only if you have consented to receive marketing communications.
We do not sell, trade, or rent your personal information to third parties.
4. Data Security and Storage
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it, including:
- Secure storage and restricted access to personal data.
- Encrypted connections (SSL) for website and booking forms.
- Secure processing through trusted third-party payment providers.
We retain personal data only as long as necessary for the purposes for which it was collected, including legal, tax, and regulatory obligations.
5. Your Rights
Under the UK GDPR, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Correction: Ask us to correct inaccuracies in your personal information.
- Erasure: Request deletion of your data where we have no legal obligation to retain it.
- Restriction: Request a temporary pause on processing your data.
- Objection: Object to processing for marketing or automated decision-making purposes.
- Data portability: Receive your data in a structured, machine-readable format if applicable.
To exercise these rights, contact us using the details in Section 9.
6. Cookies and Tracking
We use cookies and similar technologies to:
- Enhance website functionality.
- Analyse website traffic and usage patterns.
- Personalise your browsing experience.
- Deliver marketing relevant to your interests (with consent).
You can manage cookie preferences through your browser settings or the cookie banner on our website.
7. Marketing Communications
We may send you promotional emails or offers if you have opted in. You can opt out at any time by:
- Clicking the “unsubscribe” link in emails.
- Contacting us directly at the email address provided in Section 8.
We will never share your email or personal information with third parties for unsolicited marketing purposes.
8. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. The updated policy will be published on our website, and the “last updated” date will be revised. Please review this page periodically for updates.
9. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
AMG Cars LTD
Email: bookings@amgcarsltd.com
Phone: +44 14836 67788
Website: https://amgcarsltd.com/
Address: Clandon Station, Station Road, West Clandon, GU4 7TE
We aim to respond to all queries promptly and in accordance with UK data protection laws.
